{"id":6928,"date":"2025-05-06T16:00:39","date_gmt":"2025-05-06T08:00:39","guid":{"rendered":"https:\/\/vigour-group.com\/insights\/%d1%82%d0%be%d0%bf-6-%d0%bf%d1%80%d0%be%d0%b8%d0%b7%d0%b2%d0%be%d0%b4%d0%b8%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bc%d1%8b%d0%bb%d0%b0-%d0%b4%d0%bb%d1%8f-%d1%81%d1%82%d0%b8%d1%80%d0%ba%d0%b8-%d0%b2-2025\/"},"modified":"2025-05-14T17:44:49","modified_gmt":"2025-05-14T09:44:49","slug":"%d1%82%d0%be%d0%bf-6-%d0%bf%d1%80%d0%be%d0%b8%d0%b7%d0%b2%d0%be%d0%b4%d0%b8%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bc%d1%8b%d0%bb%d0%b0-%d0%b4%d0%bb%d1%8f-%d1%81%d1%82%d0%b8%d1%80%d0%ba%d0%b8-%d0%b2-2025","status":"publish","type":"post","link":"https:\/\/vigour-group.com\/ru\/insights\/%d1%82%d0%be%d0%bf-6-%d0%bf%d1%80%d0%be%d0%b8%d0%b7%d0%b2%d0%be%d0%b4%d0%b8%d1%82%d0%b5%d0%bb%d0%b5%d0%b9-%d0%bc%d1%8b%d0%bb%d0%b0-%d0%b4%d0%bb%d1%8f-%d1%81%d1%82%d0%b8%d1%80%d0%ba%d0%b8-%d0%b2-2025\/","title":{"rendered":"\u0422\u043e\u043f-6 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043c\u044b\u043b\u0430 \u0434\u043b\u044f \u0441\u0442\u0438\u0440\u043a\u0438 \u0432 2025 \u0433\u043e\u0434\u0443"},"content":{"rendered":"<h2 class=\"\" data-start=\"85\" data-end=\"105\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h2>\n<ol data-start=\"107\" data-end=\"460\">\n<li class=\"\" data-start=\"107\" data-end=\"139\">\n<p class=\"\" data-start=\"110\" data-end=\"139\"><a class=\"\" href=\"#introduction\" rel=\"noopener\" data-start=\"110\" data-end=\"139\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"140\" data-end=\"188\">\n<p class=\"\" data-start=\"143\" data-end=\"188\"><a class=\"\" href=\"#procter--gamble-pg\" rel=\"noopener\" data-start=\"143\" data-end=\"188\">Procter &amp; Gamble (P&amp;G)<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"189\" data-end=\"213\">\n<p class=\"\" data-start=\"192\" data-end=\"213\"><a class=\"\" href=\"#unilever\" rel=\"noopener\" data-start=\"192\" data-end=\"213\">Unilever<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"214\" data-end=\"260\">\n<p class=\"\" data-start=\"217\" data-end=\"260\"><a class=\"\" href=\"#henkel-ag--co-kgaa\" rel=\"noopener\" data-start=\"217\" data-end=\"260\">Henkel AG &amp; Co. KGaA<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"261\" data-end=\"315\">\n<p class=\"\" data-start=\"264\" data-end=\"315\"><a class=\"\" href=\"#church--dwight-co-inc\" rel=\"noopener\" data-start=\"264\" data-end=\"315\">Church &amp; Dwight Co., Inc.<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"316\" data-end=\"386\">\n<p class=\"\" data-start=\"319\" data-end=\"386\"><a class=\"\" href=\"#sunshine-industrial-corporation\" rel=\"noopener\" data-start=\"319\" data-end=\"386\">Sunshine Industrial Corporation<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"387\" data-end=\"425\">\n<p class=\"\" data-start=\"390\" data-end=\"425\"><a class=\"\" href=\"#kao-corporation\" rel=\"noopener\" data-start=\"390\" data-end=\"425\">Kao Corporation<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"426\" data-end=\"460\">\n<p class=\"\" data-start=\"429\" data-end=\"460\"><a class=\"\" href=\"#summary-table\" rel=\"noopener\" data-start=\"429\" data-end=\"460\">\u0420\u0435\u0437\u044e\u043c\u0435<\/a><\/p>\n<\/li>\n<\/ol>\n<hr class=\"\" data-start=\"462\" data-end=\"465\" \/>\n<h2 class=\"\" data-start=\"467\" data-end=\"482\">\u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435<\/h2>\n<p class=\"\" data-start=\"484\" data-end=\"641\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a <a href=\"https:\/\/vigour-group.com\/laundry-detergent\/\">\u0441\u0442\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0440\u043e\u0448\u043a\u043e\u0432<\/a> \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432 2025 \u0433\u043e\u0434\u0443, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<br \/>\n<\/span><br \/>\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u0412\u0435\u0434\u0443\u0449\u0438\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u0430\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0438\u0441\u0442\u044b\u0445 \u0444\u043e\u0440\u043c\u0443\u043b\u0430\u0445, \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0445 \u043e\u0447\u0438\u0441\u0442\u043a\u0438 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0435\u0433\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<br \/>\n<\/span><br \/>\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u042d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043e\u0441\u0432\u0435\u0449\u0430\u0435\u0442 \u0448\u0435\u0441\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043c\u044b\u043b\u0430 \u0434\u043b\u044f \u0441\u0442\u0438\u0440\u043a\u0438, \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u043e\u0431\u043b\u0438\u043a \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432 2025 \u0433\u043e\u0434\u0443.<br \/>\n<\/span>\n<\/p>\n<p class=\"\" data-start=\"484\" data-end=\"641\">\u200b<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6863\" src=\"https:\/\/vigour-group.com\/wp-content\/uploads\/2025\/05\/Laundry-Soap-Manufacturerst.jpg\" alt=\"\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043c\u044b\u043b\u0430 \u0434\u043b\u044f \u0441\u0442\u0438\u0440\u043a\u0438\" width=\"768\" height=\"576\" srcset=\"https:\/\/vigour-group.com\/wp-content\/uploads\/2025\/05\/Laundry-Soap-Manufacturerst.jpg 768w, https:\/\/vigour-group.com\/wp-content\/uploads\/2025\/05\/Laundry-Soap-Manufacturerst-300x225.jpg 300w, https:\/\/vigour-group.com\/wp-content\/uploads\/2025\/05\/Laundry-Soap-Manufacturerst-600x450.jpg 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<hr class=\"\" data-start=\"643\" data-end=\"646\" \/>\n<h2 class=\"\" data-start=\"648\" data-end=\"673\"><a href=\"https:\/\/us.pg.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Procter &amp; Gamble<\/a> (P&amp;G)<\/h2>\n<p class=\"\" data-start=\"675\" data-end=\"756\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n<strong data-start=\"0\" data-end=\"17\" data-is-only-node=\"\">\u0428\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430:<\/strong> \u0426\u0438\u043d\u0446\u0438\u043d\u043d\u0430\u0442\u0438, \u041e\u0433\u0430\u0439\u043e, \u0421\u0428\u0410<br \/>\n<\/span>\u200b\n<\/p>\n<p class=\"\" data-start=\"758\" data-end=\"839\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n<strong data-start=\"0\" data-end=\"16\" data-is-only-node=\"\">\u041e\u0441\u043d\u043e\u0432\u0430\u043d\u0430:<\/strong> 1837<br \/>\n<\/span>\u200b\n<\/p>\n<p class=\"\" data-start=\"841\" data-end=\"926\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n<strong data-start=\"0\" data-end=\"15\" data-is-only-node=\"\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0431\u0440\u0435\u043d\u0434\u044b:<\/strong> Tide, Ariel, Gain, Downy<br \/>\n<\/span>\u200b\n<\/p>\n<p class=\"\" data-start=\"928\" data-end=\"1013\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n<strong data-start=\"0\" data-end=\"13\" data-is-last-node=\"\" data-is-only-node=\"\">\u041e\u0431\u0437\u043e\u0440:<\/strong><br \/>\n<\/span>\u200b\n<\/p>\n<p class=\"\" data-start=\"1015\" data-end=\"1221\">\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\nProcter &amp; Gamble \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0441\u0442\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0440\u043e\u0448\u043a\u043e\u0432, \u0441 \u0442\u0430\u043a\u0438\u043c\u0438 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u043a\u0430\u043a Tide \u0438 Ariel.<br \/>\n<\/span><br \/>\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0441\u0432\u043e\u0438\u043c\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043a\u0430\u043f\u0441\u0443\u043b\u044b Tide Pods \u0438 \u043c\u043e\u044e\u0449\u0438\u0435 \u043f\u043b\u0438\u0442\u043a\u0438 Tide evo, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u044e\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043b\u0430\u0441\u0442\u0438\u043a\u0430 \u0438 \u044d\u043d\u0435\u0440\u0433\u043e\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435.<br \/>\n<\/span><br \/>\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u0424\u043e\u043a\u0443\u0441 P&amp;G \u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043e\u0447\u0438\u0441\u0442\u043a\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u0430\u0432\u0430\u043d\u0433\u0430\u0440\u0434\u0435 \u043e\u0442\u0440\u0430\u0441\u043b\u0438.<br \/>\n<\/span>\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 Procter &amp; Gamble (P&amp;G) Unilever Henkel AG &amp; Co. KGaA Church &amp; Dwight Co., Inc. Sunshine Industrial Corporation Kao Corporation \u0420\u0435\u0437\u044e\u043c\u0435 \u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0441\u0442\u0438\u0440\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0440\u043e\u0448\u043a\u043e\u0432 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0432 2025 \u0433\u043e\u0434\u0443, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c, \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c\u0443 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439. \u0412\u0435\u0434\u0443\u0449\u0438\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u0430\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0447\u0438\u0441\u0442\u044b\u0445 \u0444\u043e\u0440\u043c\u0443\u043b\u0430\u0445, \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0445 \u043e\u0447\u0438\u0441\u0442\u043a\u0438 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0435\u0433\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f [&hellip;]<\/p>\n","protected":false},"author":242058595,"featured_media":6866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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